PHOTOGRAPHY

PHOTOGRAPHY

A photographer works closely with clients to capture photos of people, places and things through the use of creativity and technical abilities in photographic equipment and photo manipulation software. To ensure that desired results are obtained, photographers have to communicate effectively with clients regarding expectations to meet standards and deadlines of projects. Other duties include recommending creative ideas and solutions to achieve desired results and maintaining a professional image.

FASHION PHOTOGRAPHY

FASHION PHOTOGRAPHY

Fashion photography focuses on the display of fashion clothing and items. It is most common on advertising boards, in fashion magazines and fashion related brands. The photography will usually feature models wearing the display items.

Fashion photography has existed almost as long as photography itself has been around. This type of photography has always changed with the times. Understanding new trends, creating new ones, and using past ones as inspiration are important techniques to learn. Photographers don’t just ensure that the correct photo has been taken; they also check the clothing, hair, and make-up of models.
PRODUCT PHOTOGRAPHY

PRODUCT PHOTOGRAPHY

Product photography is a type of commercial photography that involves taking pictures of products for commercial use. The product may be an item or a food or prepared dish. Generally, though, a product in product photography is small enough to sit atop a table.

Product photography is intended to portray an object in an attractive or interesting manner. Most commonly, the image may be used to sell the product. The resulting image may be used in a catalog, brochure or in a website. Anytime you open up an advertisement, such as a weekly ad from your local grocer, or visit a website where items are for sale; you will see examples of product photography.

The ultimate goal in product photography is to capture a realistic image of the item. This enables potential buyers to be able to get an idea of what the product is like. This is important since the buyer will not have an opportunity to examine the item in person. They cannot touch or feel the item, so it’s the job of the product photographer to convey the look and feel of the item through the camera lens. To sum it up, the goal of product photography is attractiveness and realism.
COMMERCIAL AND SOCIAL MEDIA VIDEOS

COMMERCIAL AND SOCIAL MEDIA VIDEOS

One of the ways a brand can differ from other companies, is the use of video. Video, just like photography, have become one of the main ways of product representations.

In social media, video renews the feed makes it more interesting to the public. Different techniques (stop motion etc.) can improve the image of a brand making it seen more professional and trustworthy.

Video is also useful in a website, mostly in the main page, showing easy and fast the content of the page and making the client search more.
In social media, video renews the feed makes it more interesting to the public. Different techniques (stop motion etc.) can improve the image of a brand making it seen more professional and trustworthy.